Photo Contest Click on My Vacation Pic with IGA
Online contest held on Quebecgetaways.com in partnership with IGA that offered three vacation packages worth a total of $3,000. The contest was held from December 11, 2010 to March 11, 2011. |
| |
Online Visibility
Banner promoting the contest on the Quebecgetaways.com home page and on several other pages on the site.
|
 |
| |
A microsite on Quebecgetaways.com entirely dedicated to the contest |
 |
| |
Visibility in the contest section of www.iga.net |
|
| |
Print Visibility
Advertisement promoting the photo contest Click on My Vacation Pic with IGA!. Published in the Guide des Vacances au Québec, with a print run of 500,000 copies. |
|
| |
Advertisement in three IGA circulars. A print run of 2,800,000 copies distributed throughout Quebec. |
|
| |
Two ad inserts included with all photos printed during the contest. |
|
| |
Other Visibility
On the IGA TV screens located at the cash registers of participating stores. |
 |
| |
On photo kiosks, in participating stores. |
|
